Observer into Molder

What we talk about, what our definition of love is, what our description of beauty, why we sleep early, why we give to other people and why we do not, why we strive to live, why we go to school, why we all know these things is because of media. Media is the disseminator if information. It acts as a guideline for the public’s development. It holds much power that whatever it spits out, people will have to believe it.

Media is all around us. You do not even notice it affecting you. For instance, you woke up early and took a long jog in the sports center. While you were jogging, you saw a giant billboard where a certain fast food chain advertises its newest food in the menu. After the jog, you got hungry and then you remembered the billboard and went to that fast food establishment and ate.

When we see a person, how would we distinguish if that person is beautiful or not? It is because of media that modifies what beauty is in our eyes. When we watch films, movies or even advertisements of beautification soaps or creams, with it, we are manipulated by the media and dictates what is beauty for us and what is not.

The power of media is really bias on what it thinks is right. It molds the future of a society, that could either be good or bad.

As the fourth state, media designed to be a watchdog of the civil society, the market and the government. It keeps the three (3) states in check, from their activities and their motives. If the media keeps the other states in check, it is their readers, their listeners, their audience that keeps them in check.

There is a theory by Dr. Max McCombs and Dr. Donald Shaw called the Agenda-Setting theory in which according to them describes the “ability [of the news media] to influence the salience of topics on the public agenda.

The media have the power to manipulate the public. It can dictate the people in what to do, what to say and what to think. That is how powerful media is. If the media is being controlled, then whoever owns the media, controls the people.

In a society, the media shapes the people’s future into whatever it thinks is appropriate for the society’s well-being. It can either release news that would make the people lose hope or show a prosperous future up ahead for the people to continue the path of development designed by the media. By exposing the society with relevant information or what the people needed to know, for them to come up with intelligent decisions for their own self progression.

The media molds the future of a society by making him trustworthy for the people. A trusted media can easily control the people in a society. They can bend the information in any ways they want and still the people would believe it.

It shapes the future of a society by giving relevant information that would help the people in that society to progress for the better. For example, in a given society, where it lacks manpower, motivation or faith that everything will solve out. The media can intervene by telling inspirational stories about success of people who perseveres and believes via radio, television or by print. It would create hope in the people’s heart and they will do their best for their self development.

In this upcoming 2013 elections, the media will be used abusively by running politicians. It will be the public’s duty to chose who to vote. One thing’s for sure, whatever the outcome may be, it will either make or break the republic.


Interactive Space

In our day to day life, we are exposed to different ways on how we receive messages, share to others and even share our opinion on the received messages. Our generation has witnessed means of communication developing right before our eyes.

Unlike before—where people write letters with pen on paper and send it via snail-mail, which took at least a week before the message reached the intended receiver—now our messages are sent to its intended receiver almost instantaneously at a click of the mouse.

The Internet has almost everything. You can watch television shows, movies, listen to radio stations from around the globe and read books, academic studies, news and current events.

The web has enabled us to connect with other people on a wider scale through on-line social networking, share ideas and opinions through blogs.It has even become a source of employment to some.

It is very interactive since anyone can give their feedback on any article on the web.

Information highway

The Internet is also our virtual reporter that aggregates reports on current events in the world. It can give us free relevant news from abroad like the “current issues of the people in Mumbai,” or local news like “how Mayor Vicente Emano handled the tropical typhoon Sendong (International codename: Washi).”

It can also be used as your virtual thesaurus, translator, dictionary and encyclopedia. One time, I encountered an unfamiliar word while I was reading a novel. I just typed the word into and voilà, I can access anything I need to know about the word. Like, how to use it in a sentence and even how to enunciate it.

The web is also a great source of “how-to” tips, like how to write a research paper, solving mathematical equations and all you have to do is surf the vast ocean of the Internet and the answer would most probably be there.

Connecting to the world

Internet has revolutionized how we connect with other people. Connecting through on-line social networks are just a click away these days. Social networking sites can be used to describe community-based web sites, on-line discussion forums, chat rooms and other social spaces on the world wide web.

“A social networking site is the phrase used to describe any web site that enables users to create public profiles within that site and form relationships with other users of the same site who access their profile,” defines Webopedia (

In the Philippines, believably the most popular free social networking site to date is “Facebook” ( According to a web site that monitors on-line social networks, “Social Bakers,” there are some 30,178,020 Facebook users in the country. That is almost a-third of our population of 90 million.

In it, we can discuss in groups, play games, upload pictures, audio and video clips. We can also give notice to our friends about important personal events like birthdays. We can also create a page where we are the message sender, comment on other people’s status messages and through these exchanges we complete cycles of communication.

Hub for multimedia creativity

If you are an independent filmmaker, the Internet is a good place for you to be known. There is a web site called “You Tube” ( where you can upload your videos and show it to other people. Some of those people may like your work but the others will only criticize it. Maybe a film producer will see your work and would be up to fund you in making a big production of your film. Some will just criticize your video but don’t fret, it is part of the process of one’s skill to progress for the better. What’s the point of making a film if you do not welcome feedbacks from other people, be it positive or negative feedbacks?

As an avid fan of movies, in the Internet you can watch movies from the past decades up to the current films today. In it, you can even express what you feel about that particular movie. You can watch it live streaming or just download the movie into your hard drive and watch it all over again that is, if you are worried about your Internet connection to be gone.

Not only movies are found in the Internet but also music. Any song that you like are all in the Internet. It stretches from classical music, folk, blues, jazz, rock, metal, up to the current popular music of today. You can freely download any song that you like, If you are a musician. you can upload your masterpiece into the cyberspace and make a name for yourself. With the Internet, you can either be a listener of music or a musician.

If you are a budding writer, you are always welcomed in the world of blogging. In blogging, it does not really matter if what you write is good , even if it is bad, it will still be published in the cyberspace. The power of blogging is you can write about whatever it is you want and if you go and make blogging as a profession, you can earn from it.

Internet gaming is booming in the cyberspace. There are interactive games in the Internet like “Sims City” ( where you are going to manipulate a digitally formed human into living an ordinary life. On-line games which people, mostly teenagers are hooked up. Since, in it, they can make friends without seeing what they look like and not even knowing their name. In these games, people can socialize and enjoy sharing digital moments with their characters in the game. Warning: Internet gaming is purely addictive.

Last frontier of free expression

You can use any medium you want to use in the world wide web. It is the only space where we can freely express ourselves, which have been threatened into silence through censorship. Its reaches are global and it may offer to be the key to world peace and unity. The Internet gets the most audience share since it it purely interactive.

Let us, then, fight that it stays genuinely free. Let your voices be heard ( Let us keep the last virtual frontier of expression and critical discourse free!

A Vision for the Future

Documentary filmmaking is like creating a vision for the people in the future to benefit and learn from. The making of a documentary film–immortalizes an event or string of events–which could be useful to future generations. With it, future generations will know what happened and how the event was handled. Thus, lending important insights on future events.

They will be able to come up with intelligent decisions and also be able to formulate storm-proof plans in order to prevent the mistakes of the past.

As Albert Einstein once said, “a man who does not learn from the past is doomed to repeat his mistakes in the future.”

When tropical storm ‘Sendong’ (International codename: Washi) reached landfall on the east coast of Mindanao in the afternoon of December 16, in a span of six hours, it poured out 500 mm of rain—that is about eight to 10 inches. It also affected some parts of the towns of Libona and Baungon in Bukidnon province and neighboring cities of Iligan and Gingoog. The tropical storm was a single tragic event that happened in Cagayan de Oro City. It took 1,517 casualties, 737 of whom are dead, 225 injured and 555 still missing—but now feared dead.1

‘Sendong’ was the worst calamity this city has seen in at least a century. Ergo, making a documentary film about the tropical storm and the series of events, political, environmental and economic, can help us in the future. No matter how painful or tragic the event may be, we have to cull lessons from it so that when another storm hit this city, we can deal with it better, collectively.

We cannot change the events from our past but we can mold our future to become better at dealing with events like ‘Sendong.’ Learning from our past, we can be prepared for the storms in the future. In a daily basis, tomorrow will always be different from yesterday. For example, yesterday, you got scolded and missed the short quiz because you came in late in class since you were up all night watching movies, keeping you from sleeping and making you sleepy during class. By evaluating your behavior the day before, you can prevent the mistake from happening again.

As a citizen, I would like to “document” my past experiences through songs. I have learned that, as a form, songs have a way of tackling controversial, painful and rueful mistakes in a non-confrontational or combative way.

Like my father influenced me to the musical talents of The Beatles, Billy Joel, Bob Dylan and other musicians who wrote and composed great songs even when I was not born yet, had a great impact in my life—that is why, I, too, will influence the future generations with songs that is going to be relevant, like handling problems and expressing feelings of love, joy, pain, rage, hatred and sorrow. With the combination of words and melodies, people can easily empathize and understand what I want to express.

As one of the survivors of ‘Sendong,’ I would like to recall my past experience of the tropical storm as a lesson for the future generations to learn from. I will show or tell them in the form of a documentary film or a post in my blog what I have been through during and after ‘Sendong.’ Being able to watch or read it, they will learn the what, who, where, why and how of the storm. With it, I can point them to the right direction and assuage their fears with preparedness.

Three days after ‘Sendong’ hit landfall, it was clear that the City Hall was caught unprepared with the most destructive calamity ever to reach the city. While both the regional offices of the environmental office and weather bureau asserted to have informed the local government of the upcoming storm, the City Hall—under City Mayor Vicente “Dongkoy” Emano—were not able to activate the city’s disaster risk reduction management council (CDRRMC). The breaking point that gained the anger of the people was the ditching of at least 79 cadavers, “more than half of them from local funeral homes that could no longer attend to them,” at the city’s landfill.2 With these errors of the local government, they can learn from it and prevent it from happening again.

For me, the best way to give meaning to their deaths is by learning from the tragedy and help in preventing another catastrophe to hit the city through disaster preparedness.

Let’s learn from our pasts. The survival of our future generation depends on the learnings we bespeak.


1Figures cited are based on Department of Social Welfare and Development’s (DSWD 10), latest bulletin as of December 21, 2012, posted on their official web site: